Photo: Margareta Bloom Sandebäck
Spaceformula helps IKEA with the design and branding of the Korea+Sweden Young Design Award to recognise young Korean designers
In Korea where a vibrant, young design scene is emerging, the ‘Korea+Sweden Young Design Award (KSYDA)’ has launched to recognise young Korean designers, expand cultural exchange between Korea and Sweden, and to incite interest around the growing importance of design.
The KSYDA will be held under special theme every year, based on the three key values of innovation, sustainability and a better future. The special theme of the inaugural award is “inclusiveness” – meaning that great design should be available for everyone regardless of age, gender or background.
The award is open to all designers working or studying in various categories including graphic, architecture, furniture, textile, and fashion, enabling young designers to express their creative and innovative ideas across different fields.
The logotype where designed to suit the myriad of formats related to marketing this kind of event. It consists of a discreet typographic system created to announce the event without distracting surrounding content, photos or other graphic elements.
Adaptable typographic logotype
To accompany the simple logotype, we made an additional typographic model in various colours and styles. The brand recognition element where used in marketing, banners and general decoration for the event. It was also used as the base for the award trophy.
Brand Recognition Element
The story about the award trophy
The main objective with the award trophy is to capture the essence of innovation, sustainability and the future for the young designers participating in the competition.
The trophy consists of two themes and two different materials – the letter sculpture is made of PET plastic and is designed to use a minimal amount of material in relation to its size. It was first designed and modelled with 3D software and then printed in Stockholm.
The foundation of the trophy is made of hardwood planks from old buildings surrounding the 12 century castle, Castillo de Denia in Spain.
It is hand crafted with traditional tools by a local Spanish carpenter. A design based on 100% recyclable and environmentally friendly materials.
A combination of PET plastic and reused wood – ancient handcraft meets modern 3D technology.
A small rural coastal village in Alicante and a modern bustling city in Scandinavia. In every aspect the best of two worlds.
Congratulations to the winners!
The design process
From outlines and concept to a physical object representing the possibilities with modern technology and design. Part of the process was to find the right materials and follow IKEAs guidelines for a more sustainable environment. Each sculpture took a full day to print with the chosen PET material. Thereafter we produced the base in reused hardwood with traditional methods. Each wooden piece of the trophy is unique and carries small artefacts from the production process.
The 15th of June 2019, the award trophy finally landed in the hands of the young winners for this years event.
It was held at "Svensk Form" in Stockholm, Sweden and the trophy was handed over by the Queen of Sweden and the South Korean first lady, Kim Jung-sook.
The winners of the event 2019 is Yujin Kang, Sanghee Park and Haying Lee, all from South Korea.
Read more about the event here.